BRANDING & DESIGN • MARKETING STRATEGY • SOCIAL MEDIA
The implementation of the Link bike share system in Dayton felt, in many ways, like a symbolic shift in positive perceptions of downtown regionally. It was an important project, and the weight of this importance was not lost on us. We worked closely with the Downtown Dayton Partnership, the bike share committee, and 2 focus groups to develop a name and logo through and intensive process. The significance of this initiative for the city cannot be understated and the success of the program has been overwhelming.
BRANDING, DESIGN & SOCIAL MEDIA MARKETING
We named the program, designed the logo, the brand standards manual, the map and print collateral, as well as elements for the bike stations themselves. We have also gone to create social media campaigns for annual sign-up pushes, print advertising, t-shirts, and more. The program continues to be very successful with new sign-ups every year.