INDUSTRY:

Home Builders Association

Digital Marketing • Marketing Strategy • Email Marketing • Graphic Design • Media Buying • Photography

The Home Builders Association (HBA) of Dayton is a key advocate and resource for home builders, developers, and industry professionals in the Miami Valley. Each year, they organize events, advocate for industry policy, and promote quality home construction across the region. One of their flagship events is Homearama, a showcase of custom-built homes designed to inspire and inform future homeowners.

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The Challenge

After a period of inactivity, Homearama was returning—and the HBA needed a revitalized marketing approach to generate excitement, build attendance, and restore the event’s brand presence in the community. With multiple stakeholders involved, a tight timeline, and the need to reach a broad but targeted audience, coordination and clarity were essential.

The Strategy

As a trusted partner in Dayton marketing, Catapult Creative collaborated closely with the HBA and other vendors to ensure a unified promotional strategy. Our team focused on developing high-impact creative for digital platforms and email campaigns while also supporting print efforts to maintain visibility across channels. Every piece of messaging was designed to elevate the event's stature, reinforce the value of attending, and support the HBA's role in leading the homebuilding conversation in Dayton.

The Results

The campaign delivered a major resurgence in visibility and engagement for Homearama, surpassing attendance and traffic levels from the previous two years. Through a multi-channeled digital strategy—including PPC campaigns, Facebook and Instagram ads, and targeted email marketing—we successfully reached broad yet relevant audiences. By leveraging both static graphics and high-impact video, we generated strong brand awareness while also exceeding sponsor expectations. The six-week campaign resulted in over 5 million impressions and over 34,700 clicks to the Homearama landing page, reestablishing the event as a premier showcase for homebuilding in the Dayton region.

Our email campaign had an average open rate of 45% and a 5.3% click through rate.

Our marketing set included PPC, social media, local media digital takeover ads, sponsored newsletters and an email campaign.

Our social media ads had 23k clicks, and generated over 40k interactions (meaning the content was shared and interacted with organically beyond the ad set.)

Digital
Marketing,
Marketing
Strategy,
Email
Marketing,
Graphic
Design,
Photography
&
More

Our scope of work included digital marketing strategy and execution, email marketing, brand messaging, graphic design, print ad creation, campaign planning, consultation, and media placement. We also supported the production of print collateral and provided creative guidance throughout the process. As part of our ongoing Dayton marketing strategy support, we helped the HBA align their messaging across formats, ensuring each touchpoint worked together to maximize engagement and attendance.