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City of Carlisle
City of Carlisle
Logo Design • Branding • Brand System • Graphic Design • Print Collateral
The City of Carlisle is a small but growing municipality located just south of Dayton, Ohio. Formerly classified as a village, Carlisle recently transitioned to city status, prompting a renewed focus on civic identity and community engagement. City leadership partnered with Catapult Creative to craft a brand that reflected their momentum while honoring their unique history.
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The Challenge
Carlisle’s most visible feature—railroad lines running directly through town—was seen by some as a limitation, not a strength. City leaders initially hoped to avoid this imagery entirely in the new logo. The challenge was to reshape the narrative and create a visual identity that was modern, meaningful, and embraced with pride by residents and city departments alike.
The Strategy
As a trusted partner in Dayton area logo design, we began with in-depth discovery workshops to understand Carlisle’s values, aspirations, and concerns. Through design exploration, we presented a fresh, contemporary take on the city’s railroad roots—turning what was once seen as a visual hurdle into a celebrated feature. The final logo strikes a balance between civic professionalism and local character, and has been embraced by both city officials and the community.
Logo
Design,
Branding,
Brand
Systems,
Graphic
Design,
Brand
Consultation
&
More
Logo
Design,
Branding,
Brand
Systems,
Graphic
Design,
Brand
Consultation
&
More
Our team led the development of a complete brand system, including logo design, graphic design, brand strategy consultation, and ongoing creative support. We’ve since applied the new identity across a growing list of collateral—swag, shirts, posters, department-specific logo variations, and more—creating a consistent visual language for everything from the police department to food truck nights. As a full-service Dayton graphic design partner, we continue to support Carlisle’s evolving brand needs.
Brand Guide Development
To ensure consistency across all applications, we created a comprehensive brand guide outlining logo usage, color specifications, typography, and sub-brand architecture. This guide enables internal teams and external vendors to apply the brand correctly and confidently—preserving the visual integrity of the city’s new identity across digital, print, and environmental applications.
