BRANDING & DESIGN • MARKETING STRATEGY • VIDEO & ANIMATION • SOCIAL MEDIA
Dayton Inspires is a regional volunteer organization that is near and dear to the heart of Catapult Creative. Founded by Catapult with support of UpDayton, Dayton Inspires was created as a positivity campaign with the intention of boosting our beloved city’s self-esteem at a time when Dayton was just recovering from the 2008 economic downturn. We developed all of the creative and branding, and organized numerous events and city clean-ups that have made a huge impact in Dayton and brought together people from a wide range of backgrounds.
Branding & Social Media Marketing
The Dayton Inspires logo was designed with the intention that anyone can put their personalized stamp on the identity by putting whatever they want in the brackets, which in the case of the 4 murals around town means physically putting yourself in the logo. Having been used now over 75,000 times our #daytoninspires hashtag is Dayton’s most used social media tag on Instagram. The murals have become a “must-do” selfie station for visitors to Dayton, as well as Oregon District regulars.
BRAND VIDEO & ANIMATION
Dayton Inspires has organized 10 clean up events which have resulted in over 300 tons of trashed being removed from urban neighborhoods. Our last clean up alone ended with the removal of 175 tons of trash with 3,000+ volunteers lending a hand. Our efforts during these clean ups is well documented via our videos which were pushed out on social media. In 2019 Dayton Inspires received top awards and recognition from Keep Ohio Beautiful.