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Dayton Dragons Baseball
Dayton Dragons Baseball
Email Marketing • Digital Marketing • Strategy • Graphic Design • Social Media • Photography
The Dayton Dragons are a nationally recognized minor league baseball team with a devoted local fan base and a long-standing reputation for sold-out games and community involvement. As one of the Dayton region’s most beloved sports franchises, the Dragons partnered with Catapult Creative to enhance fan engagement and increase season ticket sales through digital marketing.
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The Challenge
The Dayton Dragons needed a fresh, effective way to promote season ticket packages across multiple sales cycles. With objectives tied to pre-season hype, holiday gifting, and early renewals for future seasons, the challenge was to cut through inbox noise with a message that resonated emotionally and clearly communicated value.
The Strategy
We created a multi-phase email marketing campaign built around core brand pillars: family fun, ticket flexibility, guaranteed seating, and unbeatable value. Each campaign was timed to align with fan behavior and purchasing trends. Our goal was to not only increase sales but to strengthen the team's connection with fans through consistent, compelling content.
The Results
Season ticket sales increased by 10% from the prior year through a combination of email marketing and targeted digital ad campaigns. During the holiday push, our digital ads delivered a strong 3.5% click-through rate—driving conversions during a typically slower sales period and reinforcing the value of strategic digital engagement.
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Catapult Creative delivered full-service support tailored to the campaign’s goals. Our work included custom email design, branded graphic design, landing page creation and development, digital sales funnel consultation, social media graphic design, and product photography. All assets were aligned with the Dayton Dragons’ established identity, creating a seamless user experience across channels.
Email Design Approach
We utilized the team’s existing photo library and branded assets while crafting new, attention-grabbing email designs, subject lines, and headlines for each send. Each message was focused on value, excitement, and family-friendly fun—positioning season tickets as both a smart investment and a memorable experience.
Website Landing Page Execution
To support the email campaigns, we built a custom landing page on a dedicated subdomain. The page provided extended details, visuals, and calls to action that couldn’t fit within the emails alone—driving deeper engagement and smoother conversions from email to sale.
