BRANDING & DESIGN • MARKETING & STRATEGY • PHOTOGRAPHY • SOCIAL MEDIA & DIGITAL MARKETING
Essential Amenities is a distributor of amenity to products to hotels, hospitality businesses, and resorts. They represent powerful, well-known global brands that include Hermes, ECRU New York, Joseph Abboud, Poggesi, and more. In 2016, they approached us to develop and implement a marketing strategy and create a new mobile friendly e-commerce website for them. The result is an overall 20% increase in sales, with continued growth continuing month after month.
Design strategy & Digital Marketing
Essential Amenities already had a loyal customer base of mostly boutique sized hotels, bed and breakfasts, and a few larger chains. They knew the pathway to growth would be to gain awareness from the larger luxury hotel chains. We were able to utilize highly targeted social media campaigns, email marketing, and beautifully designed collateral materials for sales people. We developed a lifestyle approach to their brand, shot all the photography, and are currently at work on package redesigns.
WEBSITE DESIGN & DEVELOPMENT
Without a great user friendly online sales tool our marketing efforts would have almost certainly fallen flat. The Essential Amenities website is designed and organized to generate sales from incoming digital advertising campaigns and organic search. We created a simple and informative way to group and organize families of products and made checking out easy and fast.