City of Trotwood
BRANDING & DESIGN • MARKETING STRATEGY • WEBSITE • VIDEO & ANIMATION • SOCIAL MEDIA
Trotwood is a city located just outside of Dayton, OH which uniquely combines urban, suburban, and rural living options. Trotwood was a city that was hit particularly hard when Dayton’s numerous manufacturing facilities closed up during the 1990s and 2000s. Over the past decade Trotwood has worked hard to reinvent and restructure itself to bring prosperity back to its citizens. This was the story that Trotwood found was not being told in the media or understood in the greater Miami Valley. It was time to rebrand the City of Trotwood and develop a messaging platform to begin shifting perceptions.
BRANDING & DESIGN
In discovery with the mayor and city officials it became apparent that Trotwood was experiencing a new phase of positive unity and economic growth. We developed the new logo and tagline “Growing Together” with the intent of developing a brand mark that visually mirrored the verbal brand strategy of community and growth. From newsletters and print collateral to the creation of all graphics and signage for their new community center, we’ve spread Trotwood’s friendly new branding approach across the city.
Video & animation
WEBSITE DESIGN & DEVELOPMENT
Like many municipalities, Trotwood was utilizing a template oriented digital platform that was difficult to manage and update on their own and wasn’t friendly with mobile devices. Our approach was to simplify the content and tell the story of Trotwood better while ensuring users ease of access to features like online bill pay. After the launch of the website we reduced user bounce rate by more than half and shifted website usage from very few mobile users to more than 50% of users accessing the site on smart phones.