View Case Studies
Essential Amenities
Essential Amenities
Web Design • E-Commerce Website Development • Graphic Design • Email Marketing • Branding • SEO • Photography • Digital Marketing
Essential Amenities is a hospitality-focused supplier of premium personal care products, partnering with globally recognized fashion, beauty, and lifestyle brands. They provide boutique and large-scale hotels with exclusive amenity collections, offering guests a touch of luxury through trusted brand names.
VIEW CASE STUDY
The Challenge
Essential Amenities needed a modern, user-friendly website that reflected the elegance of the brands they represent while supporting an efficient e-commerce experience for their B2B customers. Additionally, they required digital marketing materials tailored to each individual brand—while still feeling unified under the Essential Amenities umbrella.
The Strategy
As a Dayton web design and marketing agency, we worked closely with Essential Amenities to create a refined digital presence that aligned with their upscale product offerings. We developed a clean, modern brand system and applied it across web, email, print, and digital assets. Flexibility and consistency were key—each brand collection needed a unique look and tone while remaining visually connected to the parent company.
The Results
Essential Amenities has experienced steady growth year after year, taking the average online order from $175 to $500, driven by a cohesive digital presence and a well-rounded marketing strategy. Through a mix of Google Search, Shopping, and retargeted display ads, we've maintained strong visibility across the customer journey. Our twice-monthly email campaigns keep their audience engaged, consistently achieving a 35% open rate and a 2.1% click-through rate. Together, these efforts have reinforced the brand’s premium positioning while driving measurable growth across both new and returning customers.
Email
Marketing,
Photography,
Web
Design,
E-Commerce,
Graphic
Design
&
More
Email
Marketing,
Photography,
Web
Design,
E-Commerce,
Graphic
Design
&
More
Our partnership includes a complete e-commerce website redesign and strategy, full website development, SEO implementation, email marketing design, and digital advertising including Google Ads and banner campaigns. We’ve also delivered ongoing graphic design, product and lifestyle photography, and print collateral including catalogs and sell sheets. As a trusted partner in Dayton website development and creative strategy, we continue to support their evolving marketing needs.
Email Design Strategy
Each email campaign is crafted with a distinct brand feel that aligns with the featured product line, while remaining cohesive with Essential Amenities' overarching identity. Our Dayton email marketing strategy focuses on delivering visually engaging layouts, strong calls to action, and clear connections to sales-driven landing pages—bridging style with performance.
E-Commerce Website Design
The redesigned site features an elegant, easy-to-navigate shopping experience tailored to B2B buyers. We streamlined product organization, optimized the sales funnel from marketing touch points to purchase, and ensured backend flexibility for easy updates. The site now offers a seamless path from discovery to order, aligned with the needs of Essential Amenities' sales team and customers alike.
