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Lewisburg Haunted Cave
Lewisburg Haunted Cave
Digital Marketing • Marketing Strategy • Email Marketing • Social Media • Graphic Design • Media Buying • Photography
The Lewisburg Haunted Cave is one of the most unique and terrifying haunted attractions in the country—set 80 feet underground in an abandoned mine just outside Dayton, Ohio. Known for its massive scale, immersive sets, and bone-chilling atmosphere, it draws thousands of thrill-seekers each Halloween season.
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The Challenge
The Haunted Cave has a short but intense sales window, with just five weeks to drive peak attendance. With unpredictable weather and fierce competition for seasonal entertainment dollars, they needed a fast-moving, flexible regional and Dayton marketing strategy to increase ticket and merchandise sales—particularly in the critical final weeks of October.
The Strategy
As a Dayton digital marketing partner, Catapult Creative began by improving their existing website—not with a full overhaul, but with key enhancements that made it easier to navigate, explore ticket packages, and make purchases. We then refreshed their ad creative and email designs using high-impact photography and video from past seasons. Working closely with the owner, we balanced proven tactics with new digital outreach methods including Google Ads and audience targeting to maximize visibility and conversions.
The Results
A high-impact, multi-channel campaign that delivered measurable growth—even with one less weekend due to weather-related closures. By combining refreshed creative with strategic enhancements to the website, we laid the groundwork for a smoother ticket-buying experience. Our digital approach leveraged PPC campaigns, YouTube ads, TikTok, Facebook, and Instagram, striking a balance between high-intent search and broad awareness. The campaign drove a 10% increase in total revenue year-over-year, with standout performance including a 13% click-through rate on search ads and a 40% interaction rate on YouTube. With only eight weeks to perform, our agile and well-timed efforts maximized visibility and conversion during the most critical window of the season.
Digital
Marketing,
Marketing
Strategy,
Email
Marketing,
Graphic
Design,
Web
Design
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More
Digital
Marketing,
Marketing
Strategy,
Email
Marketing,
Graphic
Design,
Web
Design
&
More
We provided a wide range of services including digital marketing, social media content, graphic design, campaign creation, email marketing, photography, print collateral, brand messaging, and media buying. Our approach to Dayton marketing focused on performance, agility, and amplifying the excitement of the experience. From strategy to execution, our team helped drive urgency, boost sales, and build brand loyalty.
Email Design Approach
We designed a series of branded, high-energy emails that highlighted promotions, event details, and last-minute ticket pushes. Each email featured bold visuals, clear calls to action, and mobile-friendly layouts—built to grab attention and drive clicks in a crowded seasonal inbox.
Website Enhancements
Our Dayton web design team implemented strategic updates to improve usability and conversion. We clarified information about the attractions and ticket tiers, streamlined the user journey, and made merchandise easier to browse and purchase. These changes helped reduce friction and improve results—especially during the high-pressure final stretch of the season.
