BRAND UPDATE & DESIGN • SOCIAL MEDIA • PHOTOGRAPHY
Irongate Realtors is the Dayton region's #1 real estate firm. Since 1975 they have made the Miami Valley home while specializing in both residential and commercial property. As a premier Dayton area business they needed an updated brand identity to capture that perspective, while being flexible with today's increasing digital and traditional design needs. We've only just begun our efforts to reinvigorate the visual identity of this regional legacy business, but it is already creating an impact.
Design, Photography, Social Media Marketing, Training
First things first with Irongate. We began by developing an updated, modern, and consistent visual brand identity guide that captured the essence of being the Miami Valley's premier real estate firm. Colors, typography, textures, patterns, and photographic styles were established in this process. This provided us with the foundation to create a suite of well designed materials. We began with their large selection of printed collateral and business materials. Next, we turned our attention to developing design standards and graphics for social media and digital advertising. We then trained their staff to use the templates we created so each office or agent could remain consistent with this new identity.