Category Archive

If you are like me, it can sometimes feel overwhelming trying to keep up in the ever-evolving and tech-driven marketing landscape. When I was getting started nearly 25 years ago the industry was still print-driven and “social media” was largely relegated to chatrooms and message boards. A lot has changed; next year looks to be one of the most paramount … Read More

Photography is a critical component of promoting a company’s products or services, creating brand identity, and establishing trust with customers. Our team of skilled photographers leverages various techniques and styles to create images that capture the essence of a company’s vision and mission. Our goal is to tell a brand story for our clients with each photograph, utilizing colors, shapes, … Read More

We just wanted to take a moment to thank each and every one of you who came out to celebrate our 10 year anniversary party. It was truly an unforgettable night and we couldn’t have done it without your support and presence. As we reflect on the past decade, we’re incredibly grateful for the hard work and dedication of our … Read More

Logo design refinement. Both reviled and revered. It is, however, a necessity in today’s ever evolving and widening scope of brand applications, each with their own set of limitations, rules, and best practices. Designing a brand identity that works just as well on buildings, business cards, and social media can be a challenge, and nearly half of the brand applications … Read More

The year isn’t even over yet, however, we’ve taken so many amazing photos already this year that we just couldn’t wait till the end of the year to share some of our favorites. Business and social media photography in Dayton, OH, and really everywhere, has been an essential marketing service for so long now, yet it still never ceases to … Read More

Nobody likes wasting their money. Even moreso, no one likes wasting someone else’s money when they are accountable for it. That’s never a fun conversation. From not understanding an agency’s billing methods, to failing to fully communicate about a project’s challenges, end goals, or scope. There are a number of ways that it can feel like you just are not … Read More

Websites. We all visit them nearly everyday. Most of us probably think we know what makes a website a “good one.” But the process of developing a website is fairly complex. From understanding the technology available to best suit the strategy behind your business’ website, to simply knowing how much website you actually need. Your personal likes and dislikes may … Read More

Having worked with businesses large and small across a wide variety of industries over the past nine years we have come to recognize certain trends with how people interact with B2B websites. In that time period we’ve designed and developed more than 250 websites, of which I would estimate around 80% were for B2B types of businesses. Yes, every business … Read More

Welcome to our first post in many years. A do-over of sorts. A chance to make this space about more than just Catapult news and events. For our first article, I thought it would be interesting to revisit our first blog post ever, a post that keeps the spirit of what we want our blog to be. That was “The … Read More