WEBSITE DESIGN • CORPORATE TRAININGS
Crane Pumps, founded in 1855, is a leading distributor and servicer of municipal, residential, and commercial pump systems and grinders for intensive plumbing needs. With 7 brands, including Barnes and Deming, their array of products packs an impact in the industry for industrial pumps. With a new marketing director came an understanding that a fresh, easy-to-use, digital presence would be necessary to remain competitive and provide associates the best sales and servicing tools possible. We began with a one-off product launch landing page, which quickly transitioned into a full website redesign.
WEBSITE DESIGN & DEVELOPMENT
Crane’s primary objective was to have a modern website that told the Crane story while also being a useful tool for salespeople, customers, engineers, and suppliers. The new website made it easy to find information for very specific parts, and to locate and purchase pumps from nearby dealers. We were able to cut in half the amount of clicks needed for finding essential information, as well as lay the foundation for the company to self-manage their own website easily with our customized back end.